Episode 190: Finding Your Strategic Advantage

A Strategic Advantage in Sales and Business

In this week’s podcast episode, Chief Victory Officer, Eric Guy, is joined by sales coach, author and CEO of Strategy Sprints, Simon Severino. Together, they explore the strategic mindset behind thriving in sales and business.

In the latest episode of the podcast, Chief Victory Officer Eric Guy sits down with Simon Severino, a seasoned sales coach, author, and CEO of Strategy Sprints. Together, they delve into the mindset and strategies necessary for thriving in sales and business. Severino shares valuable insights on embracing personal power, building trust in online sales, and managing the chaos that comes with running a business. Here are some key takeaways from their conversation.

Embrace Your Power

Simon Severino emphasizes the importance of embracing your power as an individual and as a business leader. According to Severino, your personal power is your greatest asset and strategic advantage. He notes that many people underestimate the influence they have, especially when it comes to building connections and fostering trust with clients. When you confidently own your power, you can approach every situation with a stronger mindset, which in turn translates into better results.

In sales, confidence is critical. If you don’t believe in your product, how can you expect your clients to? Severino suggests that embracing your power means understanding the unique value you bring to the table. This not only helps in negotiations but also in establishing credibility with your audience.

Building Trust in Online Sales

With more sales happening online, the dynamic between buyer and seller has changed. Severino highlights that building trust in online sales is more important and strategic than ever. One of the most effective ways to do this is by actively listening to your clients. When customers feel heard, they are more likely to trust you and engage with your business.

“When your clients feel in control, they’re less likely to resist,” Severino says. By giving clients the space to express their needs and concerns, you create an environment where they feel safe and valued. This approach not only builds trust but also reduces resistance, making it easier to close deals.

Severino stresses that in the online sales world, clients often feel disconnected or unsure of who to trust. By actively listening and showing genuine care for their needs, you can set yourself apart from the competition.

Prioritize Self-Care Before Taking Care of Others

As a business leader, it can be easy to focus solely on your team, clients, and business operations, often at the expense of your own well-being. Severino, however, advocates for prioritizing self-care before taking care of others. He believes that personal well-being is the foundation for long-term success. If you’re burnt out, you won’t be able to lead your team effectively or make sound decisions for your business.

By taking care of yourself—whether it’s through exercise, mindfulness, or spending time with loved ones—you recharge your energy and show up as a more focused and strategic leader. This allows you to take better care of your team, your clients, and your business.

Keep Daily Tasks Simple

One of the most actionable pieces of advice Severino offers is to keep your daily tasks simple. He acknowledges that running a business can often feel overwhelming, with countless tasks and responsibilities demanding attention. However, by simplifying your daily to-do list, you can avoid unnecessary stress and maintain focus.

Severino encourages business owners to break down their goals into manageable tasks and focus on just a few key priorities each day. “Success comes from walking in the middle of the street, not playing it safe on the sidelines,” he says. This means taking consistent, actionable steps toward your goals rather than trying to do everything at once or playing it too safe.

Design Your Day Around Your Passions

Severino also advises entrepreneurs to design their day in a strategic way, based around what they’re passionate about. When you align your daily tasks with your passions, you’re more likely to stay motivated and energized. This passion-driven approach leads to better productivity and, ultimately, more success in business.

Severino shares that his own success has come from focusing on the things he loves doing and delegating tasks that don’t inspire him. This not only keeps him motivated but also ensures that his energy is directed toward the most important aspects of his business.

Community is the New Marketing

One of Severino’s most impactful insights is the idea that “community is the new marketing.” He stresses the importance of building a strong community around your brand. A loyal community not only reduces business risks but also serves as a powerful marketing tool. People who feel connected to your brand are more likely to become advocates and refer others to your business.

Severino explains that chasing cold leads can be a waste of resources. Instead, focus on nurturing the relationships you already have and turning your warm leads into loyal clients. This approach is more cost-effective and leads to higher conversion rates.

Dancing in the Chaos

As a final thought, Severino shares his philosophy on handling the chaos that comes with running a business. “What I am learning to do is to dance in this chaos,” he says. Rather than trying to control everything or eliminate uncertainty, Severino encourages business leaders to embrace the unpredictable nature of business. By doing so, you become more adaptable and better equipped to navigate challenges as they arise.

Conclusion

The conversation between Eric Guy and Simon Severino offers a wealth of insights for anyone looking to thrive in sales and business. From embracing personal power to building trust and nurturing a loyal community, Severino’s advice is both practical and inspiring. His focus on self-care, simplicity, and passion-driven work serves as a reminder that success is not just about hitting targets—it’s about creating a sustainable, fulfilling approach to business.

As Severino puts it, “If you want to be in the 1%, you practice the basics every day until you can jump 3 inches more than your competitor.” Success is a journey, and with the right mindset and strategies, you can thrive even in the most chaotic environments.

Make this your BEST DAY YET! Learn more at resources.CenterForVictory.com.