Episode 224: Pavement to Purpose

This week, Chief Victory Officer Eric Guy is joined by Cam Roberts, owner of Laser Pavement Solutions and host of the Stripe It Like It’s Hot podcast. From humble beginnings in northern Canada to building a purpose-driven pavement business, Cam shares his inspiring journey of turning challenges into opportunities. In this energizing episode, Eric and Cam dive into the power of values-based leadership, how to create meaningful work that retains top talent, and why pouring into your people always delivers the best ROI.

Takeaways:

Purpose Drives Business: Cam’s story is a testament to how personal grit and a sense of purpose can transform not just a career but an entire industry. His desire to serve better than the competition fueled the launch of his successful business. He reminds us that purpose is more powerful than profits alone; it becomes the compass that guides sustainable growth, inspires customers, and fuels perseverance through tough seasons.

People Before Profits: Cam’s leadership philosophy is clear: businesses thrive when they prioritize their employees’ growth and goals. His company serves as a vehicle to help team members achieve both personal and professional dreams. By focusing on the well-being and aspirations of his people, Cam has built a workplace where employees feel valued, supported, and motivated to give their best every day. This culture of care reduces turnover, builds loyalty, and ultimately drives better business outcomes.

Employment Is a Two-Way Street: Cam makes it a point to understand what his employees value and where they want to go in life. He uses tools like personal goal-setting forms and quarterly check-ins to ensure alignment and engagement. This intentionality allows leaders to meet employees where they are and craft opportunities that help them grow both in and out of work. When employees see that their company genuinely cares about their dreams, it naturally inspires higher commitment and performance.

Leverage Through Leadership: Instead of just exchanging time for money, Cam emphasizes that investing time in developing people creates exponential returns for the business. One hour spent pouring into an employee can yield greater leverage than multiple hours of sales calls or task execution. This mindset shift allows leaders to step back from day-to-day tasks and focus on building a team that multiplies their vision and capacity.

Play to Strengths: Don’t force people into roles that go against their natural abilities. Cam advocates for putting employees where they’re most likely to succeed and thrive. Leaders can unlock extraordinary performance by helping people do more of what they naturally excel at and less of what drains them. It’s not just practical; it’s a form of respect that recognizes the unique wiring of every individual.

Consistent Feedback Beats Annual Reviews: Cam ditched the outdated annual review in favor of quarterly feedback sessions that foster connection, clarity, and continuous growth. These intentional, face-to-face conversations are short but powerful. They offer real-time course correction, deepen trust, and ensure employees always know where they stand and how to advance.

Believe in People’s Potential: Many employees don’t see their own greatness. Cam actively calls out their strengths and invests in helping them recognize and reach their potential. He emphasizes that leaders must be willing to “see it first” for their team members and patiently coach them to believe it too. It’s about becoming a champion for your people, long before they fully believe in themselves.

Legacy Beyond Work: Cam shares his vision for legacy: leading his family, team, and community by example, always putting people above profits, and living his faith and values boldly. His focus is not only on building a successful company but also on shaping lives and communities for the better, long after the workday ends.

Links:

Laser Pavement Solutions: https://www.laserpavementsolutions.ca/about-us

GET AMP’D WITH US: https://centerforvictory.kartra.com/page/9Gn85

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