Episode 218: Power of Expertise

In this week’s episode of Your Best Day Yet, Chief Victory Officer, Eric Guy, sits down with business life coach and visibility strategist, Lorene Cowan! Lorene shares her entrepreneurial journey — from childhood hustle to building The Experts Tribe, a platform helping aspiring entrepreneurs turn their expertise into thriving businesses. She and Eric discuss the power of expertise, the importance of market research, and why building a strong foundation matters for long-term success. They also dive into Lorene’s exciting new venture — Yoke, a dating app designed specifically for entrepreneurs looking to build lasting connections.

Takeaways:

The Power of Expertise – Lorene emphasizes that everyone has valuable knowledge and skills that can be turned into a thriving business or career. Too often, people downplay their expertise, thinking that their knowledge isn’t valuable or that the market is already too saturated. Lorene challenges this mindset, encouraging listeners to recognize their unique strengths and experiences. She explains that true success comes from identifying what you’re good at, packaging that knowledge as a product or service, and confidently offering it to the marketplace. Expertise isn’t just about formal education or years of experience — it’s about solving a problem or fulfilling a need in a way that others can’t. Recognizing the value you bring to the table is the first step toward building a successful business or personal brand.

Market Research is Key – One of the biggest mistakes entrepreneurs make, according to Lorene, is assuming they know what their target market wants without actually asking them. She stresses the importance of market research — not just guessing or making assumptions — but actively talking to your ideal audience to understand their true needs and pain points. Lorene shares how joining online groups, attending networking events, and even conducting surveys can provide valuable insights into what your audience is looking for. By understanding the specific problems your market faces, you can adjust your product or service to provide exactly what they need. This approach ensures that you’re not wasting time or resources on something that isn’t viable, and it gives you a built-in client base even before you officially launch.

Starting Smart – Lorene advises against making large financial investments upfront, especially for service-based or digital products. She reflects on her own experience of spending large amounts of money on projects early in her career, only to realize later that she could have tested and launched her ideas with a minimal budget. Now, Lorene advocates for a lean startup approach — starting small, testing the market, and adjusting based on feedback before scaling. This allows entrepreneurs to minimize risk while maximizing the chances of long-term success. She stresses that you don’t need a perfect website, a big advertising budget, or a team of employees to start a business — you need to prove that your idea works first, and then you can invest in growing it.

Building a Legacy Together – Lorene’s new venture, Yoke, reflects her belief that personal and professional success go hand in hand. Yoke is a dating app designed specifically for entrepreneurs — people who understand the demands, challenges, and rewards of building something from the ground up. Lorene points out that entrepreneurial life can be isolating, as not everyone understands the sacrifices and drive required to succeed. Yoke creates a space where like-minded individuals can meet, connect, and build meaningful relationships rooted in shared values and ambitions. Lorene believes that having a partner who understands and supports your entrepreneurial journey can strengthen not only your personal life but also your professional success.

Mindset Matters – Lorene addresses one of the biggest internal obstacles that hold people back: self-doubt. Many people question whether they’re truly experts or if their ideas are worth pursuing. Lorene encourages listeners to shift this mindset by focusing on their past successes. If you’ve overcome a challenge before — whether in business or life — you already have the knowledge and experience to help someone else do the same. Confidence comes from recognizing your own wins and using them as proof that you are capable and qualified. Lorene’s advice is simple but powerful: If you’ve done it once, you can teach someone else how to do it too. Embracing your expertise and overcoming fear is key to unlocking greater influence and impact.

LINKS:

More of Lorene: https://coachcompare.com/coach/3914-lorene-cowan

Sign up for an AMP Adventure: https://centerforvictory.kartra.com/page/9Gn85

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